The use of the word logos (“word”) in John 1:1 calls to mind Aristotle’s use of the same Greek word in his discussion on rhetoric where he talks about logos, pathos, and ethos.1 A shorthand version of Aristotle’s approach to rhetoric or public speaking would state, first, that when we stand to speak we need to have something to say that is worth saying (logos). Second, if it is worth saying, then it is worth saying well (pathos). Third, it does not matter how well something of importance is said
Page 6